WME-IMG bought UFC for $4 billion in 2016 and we’ve already seen the effects of the deal. Long time bookmaker Joe Silva and announcer Mike Goldberg are no longer with the company but one man still is, Dana White. Regardless of which company owns UFC, the image of the brand and sales are the most important things at the end of the day.
Just because the UFC has reached mainstream culture doesn’t mean there aren’t critics of the company and MMA in general. While White and UFC promote their brand as a friendly and exciting product, detractors want to convince you that it’s not okay to reward violence. With the UFC having a long history, many incidents have happened involving former and current employees of the company. White and the UFC would rather fans not remember or check out these incidents, especially novices who are on the fence about the sport.
For a long time, UFC had a stigma of being that ugly duckling. White has spent years making the UFC brand what it is today and he doesn’t tolerate anyone who will tarnish that brand. Like all companies, the UFC isn’t perfect, but they try their best to make you believe so.
15. Yoel Romero’s “Accident”
via fightstate.com
Yoel Romero did nothing wrong, unless he purposely decided to poop himself to distract his opponent Derek Brunson at UFC Fight Night: Rockhold vs. Philippou. You can even make the case he was the victim of a bad combination of chili and beans. Regardless, human waste isn’t attractive and people will be turned off from the sport if these type of incidents happen more often. Also, you don’t want people laughing and being distracted from the actual fight.
The UFC has battled many critics who don’t believe this to be a serious sport, so having poop on national television doesn’t help. Romero not only relieved himself but also won the fight by TKO and earned the Fight of the Night award. The former Olympian has been on fire ever since the fight and may very well be the next UFC Middleweight Champion.
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